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Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
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Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (May 2008)

To be a media planner today must be one of the most stressful jobs in the business world. Confronted with a tsunami of change in the ways in which people consume media - and indeed live their lives wrapped up in different and new media environments...

Catalogue: Research World 2008
Author: ESOMAR B.V.
May 1, 2008
×

Citation

B.V., E. (2008a, May 01). Research World (May 2008). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/research-world-may-2008-